In the first 11 months of 2024, Vietnam welcomed more than 15.8 million international visitors, up 41% over the same period last year. Visitors by continent included: Asia (12.61 million), Europe (1.78 million), and America (0.91 million), among others.

Vietnam served nearly 7.6 million international holiday-makers in the first five months of 2024, up 64.9% year-on-year and 3.9% compared to the same period in 2019 before the COVID-19 pandemic broke out.

Vietnam welcomed over 4.6 million foreign tourists in the first quarter of this year, up 72% year-on-year.

A culture and tourism week celebrating 120 years of Sa Pa tourism and featuring a range of activities took place from September 20 to 30. With a fresh, cool climate and beautiful four-season scenery, Sa Pa misty town in the northern province of Lao Cai increasingly attracts many domestic and foreign tourists.

Renowned Canadian magazine The Travel recently listed Vietnam among the top 10 friendliest destinations in the world, as voted by foreign tourists.